Mobile marketing has come a long way, and the facts prove it. In 2016, the link building agencies will receive a slew of optimizations, innovations and approaches. From wearable technology to media-centric advertisements, mobile is the place to be.
A lot of link builders are crunching the numbers, deriving ironclad strategies from last year’s initiatives, studies and platforms. If you haven’t yet, check out these 25 incredible SMS & mobile marketing statistics. You’ll be glad you did:
1. Approximately 50% of consumers in the U.S. make direct purchases after receiving an SMS branded text/QR code/discount coupon.1
This is a pretty astounding number, and an incredible SMS marketing fact. Half of those exposed to mobile messages make a purchase. This fact demonstrates that influencer marketers who do not consider SMS marketing may be leaving money on the table. There aren’t many channels that make a claim to converting half of consumers to take a behavior or action.
2. SMS campaigns have over 7 times greater performance than email campaigns.1
Email marketing continues to be an important workhorse for many customer marketing efforts. However, it turns out that SMS marketing campaigns produce greater results than email campaigns. This SMS marketing fact demonstrates the effectiveness of SMS marketing campaigns. SMS marketing messages do get read, while email messages tend to only reach a percentage of the targeted universe, based on average open rates. All channels work better together than independently, and mobile phone numbers must be provided by a consumer, accompanied with their opt-in. This SMS marketing statistic demonstrates the effectiveness of SMS marketing, and can be enough to convince any marketer that this is a channel worthy of consideration.
3. 79% of smartphone users rely on an SMS opt-in or other mobile device service to assist them in making purchasing decisions while shopping.2
This SMS marketing fact seems high on the surface. Then I reflect back to my last three shopping trips and realize I used my phone to read a review or show an item to a salesperson. SMS marketing helps ensure you are reaching and influencing consumers.
4. 90% of mobile device users who were enrolled in SMS loyalty clubs felt they had benefited from being involved in the program.3
Users who engage with SMS marketing programs see benefits. According to Hipcricket, 90% of mobile device users who were enrolled in SMS loyalty clubs felt they had benefited from being involved in the program.3 By definition, consumers must opt-in to receive SMS marketing messages. They are actively agreeing to participate in the program and have decided that they want to receive messages. This engagement might play a role in their satisfaction with SMS marketing programs, but either way it is a validating statistic to see that 90% of users see benefits in SMS loyalty programs.
5. Applying SMS marketing techniques is predicted to contribute a 40% growth rate of revenues by 2017.
BIA/Kelsey predicts a 40% growth rate of revenues gained by spending generated with SMS marketing techniques, starting from $3.2 billion in 2012 to $16.8 billion in 2017.4 SMS marketing has already been established as an effective marketing channel. This is likely to continue to increase as consumers become more comfortable with this technology and more marketers adopt this channel. This is a pretty astounding number and underscores the level of consumer acceptance and predicted increase in adoption of SMS marketing.
6. Over 50% of mobile search users decided to make a purchase based on the results of their search.5
Most mobile device users are conducting searches on their phones. According to Google, 9 out of 10 mobile device users perform searches on their device. Of that group, over 50% decided to make a purchase based on the results of their search. SMS can increase engagement even further, as users have opted in and have a greater propensity to act. When exposed to a persuasive SMS marketing message, users are more inclined to do a quick search on their smartphone, especially if the message is relevant to the user.
7. Coupons delivered via SMS have redemption rates 10 times higher than those of printed coupons.6
Consumers are receptive to mobile coupons. Mobile coupons are convenient for users, demonstrated by the fact that redemption rates are significantly higher than traditional printed coupons. Not only can coupons and discounts attract customers, they can increase customer retention through ongoing engagement.
8. 75% of mobile phones worldwide are enabled to receive SMS.7
The good news for marketers is the majority of phones in today’s world are SMS-enabled. Industry experts expect that percentage to rise to nearly 90% over the next 10 years, making it imperative that companies build SMS marketing campaigns into their marketing mix.
9. Only about 10% of SMS marketing messages received are considered spam.8
This is an important indicator on consumer perceptions regarding SMS messages. Consumers generally feel SMS marketing messages are a valued touch point. This also directly increases the impact of SMS marketing messages because users aren’t as prone to deleting messages without first reading them.
10. Bonus fact: In the U.K. and U.S., a surprising 20% of Internet users are already mobile-only.
This stat came as a surprise to me: That in the U.K. and U.S., 20% of users report being mobile-only. This population reports that they either don’t use computers at all or are infrequent users (meaning they use a computer less than once a month). This is a pretty astounding fact and it underscores the significance of SMS marketing as a critical communications channel.
11. 80 Percent of Consumers Own a Mobile Device
Smart Insights has caught onto the mobile revolution, recording mobile user service plans and usage rates. High rates offer excellent resources for marketers, boosting the industry’s capacity for great studies and greater consumer solutions.
12. Over 55 Percent of Smartphone Users Grab Their Devices Upon Waking Up
They check them immediately after waking up, reports Express Pigeon. Mobile users are highly attached to their mobile devices, making SMS and email marketing incredibly powerful tools.
13. 68 Percent of Companies Have Integrated Mobile Marketing
As of 2015, Salesforce reports, a majority of companies are utilizing mobile marketing to empower consumers and drive solutions. It’s time to hop aboard.
14. Mobile Advertising will Represent 72 Percent of United States Digital Ad Spend by 2019
Marketing Land reveals how the “new world” of advertising is taking consumers by storm. Mobile advertising is replacing desktop advertising, and it’s replacing it quickly.
15. Mobile Email Opens Have Increased by 180 Percent
In the past three years, Email Monday reports, smartphone-opened emails have skyrocketed. New brands using inbound marketing are taking advantage, and they’re benefiting from the consumer shift.
16. 83 Percent of Consumers State Seamless Platform Experience is Important
Consumers, now, expect seamless platform experiences, reports Wolfgang Jaegel. Brand consistency is more important than ever, and it’s driving many SMS marketing services.
17. Mobile Conversion Rates Have Increased by 64 Percent When Compared to Desktop
CMS Report examines the “shift to mobile,” discussing the many reasons mobile-centric consumers exist. Brands seeking higher conversion are urged to make the jump to mobile.
18. 60 percent of Smartphone Users Use Their Devices for Primary Internet Sources
Text Marketer has created a nifty infographic depicting modern mobile trends, focusing on the Internet’s role in modern smartphone marketing.
19. 70 Percent of Smartphone Owners Consider SMS Marketing As a Good Attention-Grabber
Another Text Marketer statistic, this information surrounding SMS marketing reveals the consumer’s appreciation of emergent strategies. Likely, this adoption will only increase, creating a widespread open mindset for the newest mobile marketing strategies around.
20. Smartphone Conversions Have Increased by Six Percent
While seemingly a small number, 2015’s six-percent mobile conversion jump is meaningful, reports E-Consultancy. Overall conversions have been on the rise since 2013’s third quarter, experiencing an all-time high at the end of 2015’s fourth quarter.
21. 83 Percent of B2B Marketers Consider Mobile Apps Vital to Content Marketing
Content marketing, too, has benefited from mobile platform strategies. In fact, reports Strategy Trends, mobile apps will soon hold the keys to mobile web marketing. App Internet access is trending, and mobile marketers are monopolizing the newest approach to cross-platform promotions.
22. 57 Percent of Users Won’t Recommend a Business Using a Bad Mobile Website
CMS Report considers mobile website design to be a driving mobile marketing factor. The high percentage reveals consumers haven’t only adopted mobile web interfaces—they’ve evolved with them. Shoddy designs, now, are turning away prospective buyers, and mobile marketers are streamlining their mobile website interfaces to stay relevant.
23. Mobile Advertising is Expected to Reach $46 Billion by 2019
Another statistic from CMS Report, mobile advertising’s extreme jump can be attributed to adaptive advertisements. Technology is getting better, and interactive advertisements are reaching mobile apps.
24. Americans Spend 3.7 Hours Daily on Mobile Device
This number has increased by 35 percent from 2014’s recording by Yahoo. United States citizens are bound to their devices, influencing the mass marketing tactics of professional brand providers.
25. Mobile Accounts for 70 Percent of the Consumer’s Interaction with a Brand
Adobe Digital Index has covered the astounding truths behind consumer brand interaction, focusing on the way buyers seek, interact and close purchases with brands. More than ever, consumers are browsing brands via mobile before completing purchases either in-store or online.